How do I create a good elevator pitch?By far the easiest and most effective way to create your own elevator pitch is to first identify your unique selling points. Try brainstorming on a sheet of paper or digitally if you prefer. Identify all those things that describe your skills, abilities, experience, interests, passions etc.
Think about your accomplishments and include these in your pitch to really make you stand out. Have you managed to boost sales, increase revenue, improve systems or win awards?
"Since graduating with a MSc Financial Economics from Oxford University I've been with 'company name' for the past 5 years in their corporate banking department. During that time I’ve managed to increase our client base by over 70%. I’m now looking to join a firm such as yours to broaden my experience and take my career to the next level."
How do I use my elevator pitch?You can use your elevator pitch whenever the opportunity arises. This could include during formal or information job interviews, at networking events or of course if you ever find yourself sharing a lift with a key decision maker of an organisation you want to work for!
The trick to a successful elevator pitch is being able to express it in a natural, unrehearsed way. This is easier said than done but with some practice it can be done. Try giving your elevator pitch to a friend or family member and ask them for feedback on how you come across.
The right tone and pitch of your voice along with a good pace will all go a long way to making your elevator pitch memorable. By slowing down and not rushing you will find that the words gain more impact rather than rushing to blurt out a parroted few sentences that are easily forgotten. Be sure to display confidence and enthusiasm rather than rushed desperation.
Depending on the context in which you are delivering your elevator pitch, you could include an invitation for further action such as:
- Could I make a time with you to talk about what I have to offer 'company name'?
- Do you think there might be a role for me at 'company name' now or in the near future?
- Are you aware of any opportunities at 'company name' at the moment?
- Would it be worth me emailing you a copy of my CV in case something comes up that might suit my skills and experience at 'company name'?
Handling questions in response to your elevator pitchYou should be ready to answer questions on the back of your elevator pitch. The reality is you are not likely not to be in an actual elevator, and it’s unlikely you will have just 30 seconds to communicate with the person you are pitching to. Some of the questions you might find being asked in response to the above example elevator pitch could include:
- What do you see as the next level for your career?
- Why do you want to leave your current company?
- What are your long term career goals?
- Why do you want to work for us?
- What do you think you can offer us that someone else can’t?
Do you have any questions about creating or using your elevator pitch? Feel free to leave your comments below and one of our team will be sure to answer you.
Lisa LaRue, MCareerDev, BSocSc(Couns&HumServ), DipCareerGuid, RCDP, MAC is a Career Coach and Career Development Consultant at CareerWorx with more than 18 years' experience helping people plan and manage their careers.